Outcome

Working closely with the eStyleShaker team, we built and launched the Virtual Wardrobe, creating an exciting new way for users to shop for clothes online. To make this happen, we developed a smart AI system that learns what each user likes, based on their behavior, previous purchases, and personal preferences. This system made sure that every recommendation felt tailored and relevant, giving shoppers confidence in their choices.

We also designed a beautiful and easy-to-use interface that allowed users to mix and match outfits, try new styles, and see how different items looked together in real time. It was like having a personal stylist at their fingertips. Behind the scenes, we built a system that connected the Virtual Wardrobe with multiple retailers, so users could shop across brands seamlessly without ever leaving the platform.

To keep improving the experience, we created tools to analyze user data and help eStyleShaker and their retail partners make smarter decisions. This included understanding trends, optimizing inventory, and refining the recommendation system. The result was a platform that not only worked but got better over time

The impact was immediate and impressive. User engagement soared, with people spending 75% more time exploring their wardrobes. Conversions increased by 45% because shoppers found it easier to discover and buy items they loved. Users kept coming back, updating their wardrobes regularly, and providing positive feedback about how fun and helpful the feature was. This also led to fewer returns, as shoppers felt more confident in their choices.

For us, this project was a perfect blend of creativity, technology, and strategy. Helping eStyleShaker bring their Virtual Wardrobe to life showed how AI and great design can solve real problems and make a lasting impact. We’re proud to have partnered with them on this journey to redefine online fashion.